London 2012 Olympic Tickets
Well the first thing to say is I didn’t get any. I did apply, not for too many, but I clearly missed out when the raffle was drawn, or the balls were picked, or whatever happened. I don’t have any problem with the methods used to determine ticket allocations – they were always going to be oversubscribed – but in hindsight it looks like there were some methods which would have increased one’s chances.
Firstly it looks like applicants received something like 10% – 20% of the tickets they applied for. That’s not a bad ratio but of course if you only applied for four tickets the likelihood is that you’d end up with nothing. Ok then, to make sure you got tickets you needed to apply for 40 or 50. The risk then, because of the way the payment system worked, is that you might get more than you can afford. If you were really unlucky you could find yourself with an enormous credit card bill and tickets to a load of crappy events
Secondly it seems as though (anecdotally) the blue riband events were the least applied for – meaning that you had a slightly higher chance of success if you applied for the 100 metres final at £300 a ticket than the hockey qualifiers at £20 a ticket.
There’s probably no way a system could be designed that would keep everyone happy and
there haven’t been too many complaints about this one. The traditional methods of sales always seem to lead to touts and ticket agencies getting hold of vast quantities of tickets, meaning the genuine spectator has to pay more than the face value to see the sport they want. Perhaps they could have made the ballot procedure a little more transparent by disclosing the methods used to choose applicants – one assumes it’s a piece of software set up with the appropriate algorithms to pick the winners fairly.
Anyway don’t despair if you haven’t yet got any tickets – unsuccessful applicants will get first go at any unsold tickets during June and July, after which there will be an open sale on the London 2012 official website.